The Breitling Caliber B79, often referenced simply as the Breitling Caliber 79, is a fascinating case study in the watchmaking industry. While ostensibly a Breitling in-house movement, its true origins lie within the ETA movement family, specifically the ETA 988-352. This raises crucial questions about the manufacturing costs, the value proposition for consumers, and the overall strategy behind Breitling's use of modified ETA movements. Understanding the Breitling Kaliber 79 Herstellungskosten (manufacturing costs) requires a deep dive into several aspects, from the base ETA movement's production to Breitling's modifications, finishing, and branding.
The Foundation: ETA 988-352
Before delving into the specific costs of the Breitling Caliber B79, we must first examine the ETA 988-352, its predecessor. ETA, a subsidiary of Swatch Group, is a massive producer of ébauches (unfinished watch movements). Their movements are known for their reliability and cost-effectiveness, making them popular among many watch brands, including Breitling in the past. The ETA 988-352 is a quartz movement known for its accuracy and robustness, characteristics that likely influenced Breitling's choice. While precise manufacturing costs for this specific ETA movement are unavailable publicly, industry sources suggest that ETA movements in this complexity range likely have a production cost in the low double-digit Swiss Franc range per unit – a figure that varies based on volume and specific components. This cost includes the creation of the ébauche, which involves machining, assembling, and initial testing.
Breitling's Modifications and Value Addition
The core of the Breitling Caliber B79's cost lies not just in the initial ETA 988-352 ébauche but in the modifications and additions Breitling undertakes. This is where the significant portion of the "Herstellungskosten" lies. These modifications likely include:
* Decoration and Finishing: Breitling is known for its finishing, including perlage, Côtes de Genève, and other decorative elements. This process is labor-intensive, requiring skilled watchmakers and specialized tools. The cost of this embellishment can significantly increase the overall price. The level of finishing on the B79 likely falls within a mid-range level for Breitling, meaning the cost is not as high as their more elaborate in-house movements but still adds a considerable premium.
* Regulation and Testing: Before a movement leaves the factory, it undergoes rigorous testing to ensure accuracy and reliability. Breitling's quality control processes are likely more stringent than those of a purely volume-oriented producer like ETA, adding to the overall manufacturing cost. This includes timing tests, shock resistance tests, and other quality assurance measures.
* Caliber-Specific Components: Breitling may have incorporated proprietary components or modified existing ones to integrate the movement into its specific watch designs (like the Aerospace Evo). This includes things like custom rotors, bridges, and potentially even modified escapements. The design and production of these components contribute significantly to the overall cost.
* Assembly and Case Integration: The final assembly of the movement into the watch case, including the integration of hands and dial, adds to the manufacturing cost. The complexity of the case design and the precision required in this assembly contribute to the overall expense.
* Branding and Marketing: While not a direct manufacturing cost, the Breitling brand name and marketing efforts contribute significantly to the final retail price. The prestige associated with the Breitling brand adds a substantial premium to the cost of the watch.
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